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Research papers

Sales promotion

Sales Promotion is a strategic communications discipline at least for those client companies who use it properly. As a discipline it has a leading edge over most others in that it can be used tactically to produce a short term result but only within...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Gerry Postlethwaite
November 6, 1985
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Citation

Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sales-promotion